| 1. Falling Profits | We’re going backwards, and no one’s listening. |
| 2. Competitive Challenges | Markets are changing, and we’re not responding. |
| 3. Stalled Succession | We need to refresh the business, and free our leaders, but it’s not happening. |
| 4. Inadequate Investment | Money taken today threatens our tomorrows. |
| 5. No Plan, No Future | We don’t know where we’re going, so how can we contribute? |
